S2A SalesCraft™ Philosophy
What We Believe. How We Operate. Why It Works.
The 5 Core Beliefs of Sales Fieldcraft™
Precision drives Persuasion
01
We train for strategic clarity—not smooth talking.
We believe effective selling is about identifying leverage points, not applying pressure. Sales Fieldcraft™ practitioners align narratives to impact, and operate with calibrated intention. Precision earns trust. Empty Persuasion wastes burns bridges.
Context Is Command
02
Situational awareness is a seller’s superpower.
Knowing your product isn’t enough. You must know your customer’s environment, their political structure, their pressures, and their timing. Sales Fieldcraft™ teaches how to read between the lines and act accordingly—because timing, altitude, and alignment win deals.
Outcome Over Activity
03
We measure by progress, not motion.
Busy is not productive. Sales Fieldcraft™ centers every effort on creating tangible business outcomes for the customer and commercial value for our company. Activity alone is noise—outcome is signal.
Clarity Wins in Complexity
04
Clarity cuts through the complexity.
In multi-threaded enterprise deals, complexity is the default. Sales Fieldcraft™ focuses on the art of simplifying without diluting—creating messages that resonate at the executive level and carry through procurement.
Fieldcraft Mastery Is Applied
05
Learning doesn’t matter unless it’s upheld in the field.
Sales Fieldcraft™ has been forged through stress—tested experience, refined through reflection, and proven through results. We don’t just study the path to mastery. We practice it.
To excel, we as sales professionals must combine the structure of deal development frameworks with real-world Sales Fieldcraft™,
and maintain a “Freedom Within the Framework” mentality.
Common Sales Methodologies
SPIN Selling
Sandler Selling System
Solution Selling
MEDDIC
MEDDPICC
Consultative Selling
The Challenger Sales Model
Command of the Sale
Value Selling Framework
The Spirit of Freedom Within the Framework
Core Guiding Principles of S2A SalesCraft™
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Focus on the purpose of each step in the framework to make informed decisions about when and how to adapt it. This ensures I remain aligned with the intent while finding ways to make it work for my unique style.
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Use the framework as a guide but play to my personal strengths, such as communication, empathy, and problem-solving. Personalizing my approach allows me to remain authentic while staying within the framework’s structure.
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Treat the framework as a flexible tool, not a rigid rulebook. Be willing to adjust my methods based on the dynamics of each sales conversation while keeping the overall objectives in mind.
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Reflect on my application of the framework and identify areas where I can improve or innovate. Use feedback and real-world experience to refine my execution without losing sight of the framework’s principles.
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Take accountability for my results proactively by using the framework as a foundation for success, not an excuse for mediocrity. Recognize that my creativity and resourcefulness are essential for turning the framework into achievement.
It’s rare to find the
perseverance and enthusiasm that Chris carries, day in and day out!
I have had the pleasure of working with Chris for over 3 years and counting with Dimension Data. I was especially impressed with the integrity and accuracy of the work that he produces. Chris is quickly able to resolve some of the greatest client challenges and develop long-term solutions that are ideal. As a team member or a leader, Chris earns my highest recommendation.
SHERIF M.
Senior Consultant, Booz Allen Hamilton
